Vehicle User Experience: Human Factors Principles and Techniques for Design, Research and Development     


I.D.# C1340Printable Description
Duration: 1 Day
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The automotive industry faces unprecedented growth in vehicle technologies and features that can dramatically affect the vehicle user experience. This course will provide an overview of principles and techniques for designing and developing vehicle interfaces which deliver optimal solutions while avoiding unintended consequences like driver distraction. Case studies and exercises will be used to identify best practices with key human factors design and research concepts that provide an intuitive, safe and effective user experience.

Individuals interested in this topic should consider attending ID# C1341, Developing In-Vehicle Infotainment User Interfaces: Design Principles and Techniques. Both seminars are typically scheduled sequentially.

Learning Objectives
By attending this seminar, you will be able to:

  • Describe the range of user experience issues specific to the vehicle environment and understand how they are different from desktop and mobile usability
  • Apply important human factors principles and techniques relevant to effective automotive user interface design
  • Describe and use basic design and development tools and methods of interface design
  • Understand how to assess the quality and applicability of specific research findings to your user experience design and development projects
  • Perform research as efficiently and effectively as possible with available resources
  • Describe and use basic measures and usability tests that can quickly reveal user experience issues early in the development process to avoid costly problems later on

Who Should Attend
Those involved in vehicle user interaction systems (e.g., controls and displays for infotainment, navigation, smartphone integration, connectivity, HVAC, lights, etc.) in any functional role (e.g., product design, product development, product/market research and quality) will benefit from this seminar, including mechanical engineering, electrical engineering, software engineering, system engineering, product planning, research & development and design.

Topical Outline

  • The Vehicle User Experience
    • Special features of the vehicle context
    • User interfaces, user interaction and user experience
  • Human Factors Principles for Vehicle User Experience Development
    • The cognitive and physical ergonomics distinction
    • Key concepts in attention, distraction, memory and perception
  • Design Principles for Vehicle User Experience Development
    • Controls and Displays
    • Design Strategies
  • Research Principles for Vehicle User Experience Development
    • Techniques, measures and methods for assessing user experience
    • Best practices in research
  • Resources for Effective Vehicle Interface Design
    • Standards and best practices

Instructor(s): Michael Tschirhart
Michael Tschirhart is a Human Factors Technical Fellow and Human-Machine Interaction (HMI) R&D Manager at Visteon Corporation where he is responsible for the development of advanced HMI product concepts and intellectual property; and directing global advanced user research activities. Dr. Tschirhart joined Visteon Corporation in 2000 and has since held leadership roles in marketing, research and advanced product development. Prior to Visteon, he held positions in market research, organizational development and process improvement at Ford Motor Company. He is a certified Six Sigma Master Black Belt and holds a master's degree in Statistics and a doctorate in Cognitive Psychology, both from the University of Michigan. He has taught at the College for Creative Studies in Detroit and the Ross School of Business at the University of Michigan in Ann Arbor.

Fees: $810.00 ; SAE Members: $648.00 - $729.00

.7 CEUs
You must complete all course contact hours and successfully pass the learning assessment to obtain CEUs.

For additional information, contact SAE Customer Service at 1-877-606-7323 (724/776-4970 outside the U.S. and Canada) or at

For a quote on bringing this course to your company site, fill out a Corporate Learning Solutions Request Form